THE STORY BEHIND THE LABEL: Video challenge 2025

Our hugely popular film competition is back!  Sponsored by The Buyer, we are accepting video submissions from any producer which enters spirits for the People’s Choice Spirits Awards.  If you are a supplier, submitting spirits on behalf of a distiller/producer, please do encourage them to send one in.

This category is FREE to enter and videos must be sent to us by 31st December 2024. Please send to janet@peopleschoicedrinksawards.com

AIM:

We showcase and celebrate hard working and passionate producers from around the world and help provide some insight into ‘the story behind the label’.  We’d like to share your stories and would love to hear from you. 

HOW IT WORKS:

Video links and files will be assessed by a specialist panel and the Round 2 professional judges in the competition.  They will produce a shortlist of 4 videos (across wines and spirits), which will subsequently be screened live as part of the PCDA ceremony.  You will be notified if your video has made the shortlist, no later than 31st January 2025.

This competition is exclusive to PCDA, therefore, we require that you do not share the shortlisted video publicly until after the ceremony on 10th March 2025.

Everyone watching the ceremony will have the chance to vote for their favourite video, according to the criteria of the category.  

Richard Siddle from The Buyer will present the award to the winner, or representative thereof, on the night. 

After the ceremony, all shortlisted videos will be uploaded to the People’s Choice Drinks Awards YouTube Channel with special reference to the winner.  

The winner will be profiled by The Buyer, once the full list of winners is released on 11th March 2025 and will be listed on the PCSA results page.

CONTENT:

This doesn’t need to be a highly polished production.  We do not need producers to go to huge expense in producing video content.  This is your chance to be producer/director and maybe the lead actor too!  

The story could include:

  • Where and how you make spirits
  • How you came to be a distiller/producer – your journey
  • What sacrifices you and your family have made in the process
  • What you love about making spirits

Sales or marketing videos are unlikely to make the shortlist.

The video can be sent in any digital format (not DVD or on a hard drive) or be on an existing YouTube/Vimeo link.  And strictly must be no more than 2mins in length. 

If you have any questions about the category, content or need further guidance, please contact janet@peopleschoicedrinksawards.com

Good luck!